The automotive industry is an ever evolving business affecting hundreds of thousands of people daily. From when the customer first decides to look for a new vehicle, to how they are treated during their vehicles service history, to when they ultimately decide to sell and buy a new vehicle, their touch points to the automotive industry take many forms.
Britehouse has assets and skills to be able to offer a complete Digital solution to the automotive industry starting at the core Dealer Management Software (DMS) through the Automate product, as well as a locally developed and supported Industry CRM, digital marketing solutions, industry specific software development, learning platforms, social media consulting, telematics and web design.
Britehouse Automotive provides market leading Dealer Management Software (DMS) through Automate, to franchised as well as independent dealerships in South Africa as well as Africa and the Middle East and has done so for over 30 years.
Eliance was born out of the motor industry providing the first locally developed and supported Industry CRM. Other services currently offered include digital marketing solutions, software development, learning platforms, social media consulting, implementation and web design.
Britehouse Telematics is able to track and trace your vehicles and assets, as well as provide valuable data on the performance thereof having assisted many Fleet owners around the globe to optimise their fleets and prevent unnecessary revenue leakage.
Our automotive and related consulting services combine over 45 years of experience with leading edge technologies that our customers trust to bring tailored solutions to their table.
Let Britehouse Automotive provide you with solutions to enable your business to grow.
South African, African and Middle Eastern presence
Over 1 200 South African motor dealerships rely on
Britehouse Automotive Dealer Management System as an integral part of their business. This represents over 10 000 individual users making use of the system on a daily basis. Customers range from small dealerships to large multi-site dealer groups and the modular nature of the system makes it scalable to suit motor dealerships of every size.
Britehouse Automotive Dealer Management System is endorsed by a number of motor vehicle manufacturers including Toyota, Lexus, Volvo, Ford, Mazda, SsangYong, General Motors, Nissan, Alfa Romeo, Fiat, Land Rover, Hyundai, Iveco, Volkswagen, Audi, Kia, Renault, Daihatsu, Mitsubishi, Citroen, Honda, Jaguar, Peugeot, Subaru, FAW Trucks, Harley Davidson, Suzuki, MG Rover, Volvo Trucks and International Trucks.
Britehouse Automotive is committed to providing the automotive industry with the tools it needs to run an efficient and profitable business. As such, the company continues to develop its products to accommodate changes within the industry and meet the changing needs and challenges of its customers.
Automate is represented in over 20 African and Middle Eastern countries, including Namibia, Senegal Zimbabwe, Botswana, Mozambique, Swaziland and Lesotho through to Zambia, Malawi, Tanzania, Uganda, Ghana, Algeria, Libya, Kenya, Jordan, Saudi Arabia, Beirut, Bahrain, Kuwait and Oman.
The success of Automate throughout Africa and the Middle East is largely due the fact that our system, service and solutions offerings are more than sufficiently stable and robust enough to run on a standalone basis in each of these countries with minimal input from professional IT staff required.
Support for all our African and Middle Eastern sites is done locally and directly from our headquarters in Bryanston, north of Johannesburg, South Africa.