oldest and most widely used dealership management solution, Automate, provided
by Britehouse Automotive, now includes customer relationship management (CRM)
and automated marketing functionality.
Launched in the
first week of February, the two new solutions in the Britehouse Automotive
offering give automotive dealerships and their OEMs the means to link their
Automate financials capability with CRM, and to use automated marketing to
enhance the effectiveness of both. Both new solutions can also be used as
is tight and dealerships need every competitive advantage they can get,"
says Johnny Aucamp, Director of Sales for Britehouse Automotive. "In
today's digitised marketplace, where both vehicles and their owners are
equipped with the latest smart technology, the fastest way to impress customers
and keep them loyal to your dealership or manufacturer is through superior
service, delivered via devices.
"Our new CRM and
Automated Marketing solutions enable exactly that – with minimum effort from
Having started out
as the country's first dealer management solution (DMS) more than three decades
ago, Automate has become an industry standard, meeting the financial management
needs of 1 200 dealerships and supporting the operational needs of some 10 000
individual users. The solution is currently being used in 22 countries in
Africa and the Middle East with at least another seven new countries being
targeted this year.
added now is the ability to track, analyse, and report on customer lifestyle
and buying preferences as well as their service and repair records,"
Aucamp says. "The insights gained in this way have a direct positive
impact on a dealership's ability to improve customer service.
"We have also
made it possible for companies to target marketing campaigns very tightly
around the customer insights gained via the CRM solution – and more effectively
manage the conversion of leads into sales.
process, we've freed up sales and service people to focus on what they do best
while guaranteeing that the essential administrative work gets done behind the
Automotive acquired Eliance almost two years ago, an IT company birthed in the
automotive industry for the specific purpose of continuously enhancing OEM and
dealership technology capabilities. Eliance has a powerful track record with a
number of major OEMs operating in South Africa and the rest of Africa.
these companies on board has given us the means to innovate on behalf of the
automotive industry," Aucamp says. "Through Britehouse Automotive, we
have a depth of understanding of both the industry and how technology can be
best deployed to keep it sustainable. So, any new products and solutions we
bring to market will not just meet the very specific needs of the sector but actually
help it move smoothly into the digital era."
planned by Britehouse Automotive will, among other disciplines, address
enterprise mobility as this has become a priority for its customers needing to
transition into the digital era.