On 17 November 2016, Britehouse won the highly coveted Corporate Citizenship Award at the 14th Annual National Business Awards & Conference, for its work with Britehouse GOT-GAME.
Often regarded as the ultimate recognition event for South African businesses, the 14th Annual National Business Awards gathers well over 100 multinational and local businesses to pay tribute to those that have exhibited outstanding performances in business, industry and government.
Hosted by Topco Media, this year's event was held at the Emperors Palace, Johannesburg, and included a stirring keynote address by Jeff Radebe, Minister in the Presidency for Planning, Performance, Monitoring, Evaluation and Administration, and prestigious titles such as the Corporate Citizenship Award and the National Business of the Year Award.
The Corporate Citizenship Award serves a threefold purpose. Firstly, it recognises a project that demonstrates and highlights the role of businesses in improving the communities in which they operate; secondly, it recognises those demonstrating the greatest impact on quality of life, economic prosperity or regeneration through direct investment, pro bono work or employee led initiatives; and lastly, the award seeks to demonstrate the link between corporate citizenship and commercial success.
This year, the Corporate Citizenship Award was awarded to Britehouse for its multi-layered socioeconomic development initiative, Britehouse GOT-GAME. As the cornerstone of Britehouse's #67DayDigitalActivationMovement, also known as the Movement, Britehouse GOT-GAME is modelled on the United Nations' 67 minutes of activism used annually to honour Nelson Mandela.
Through the Movement, Britehouse invites corporates to participate in measurable community-based, technology-driven projects within repeatable, short time-frames. This effectively enables each hub to create a multiplier effect, with communities benefiting from a continuously enriched and expanding socioeconomic development focus. If corporates then also take the 67-day approach, the multiplier effect becomes exponential.
This has ultimately allowed Britehouse to extend both the reach and impact of the initiatives within the communities they were first established, as well as ensuring they become self-sustaining and replicable, thereby allowing other communities to benefit from corporate social investment.
"It is a true honour to have been short-listed for the 2016 Corporate Citizenship Award at the National Business Awards, and to be recognised for the work we do to distribute benefits on a much broader front throughout South Africa by innovatively, cohesively, and sustainably outsourcing our socioeconomic development," says Emmeline Bester, Group CSI Manager.
"It is recognition like this that encourages us to continue to achieve more and go further afield with initiatives that benefit communities across South Africa."